WhatsApp UX Optimization
Content Strategy
Product Strategy
A/B Testing
Shakepay
Shakepay Brand Voice
Content Strategy
Voice and Tone
Content Standards
Oculus
Oculus Brand Voice
Content Strategy
Voice and Tone
Content Standards
jenna shapiro
Storyteller &
Strategist
NYU MFA Creative Writing Program
One of 12 nonfiction writers accepted from 1,000+ applicants
Wrote 300+ pages towards manuscript
Studied with Darin Strauss, Jonathan Safran Foer, Parul Sehgal, David Lipsky, Nuar Alsadir, Cris Beam
WhatsApp's First In-App Marketing
Brand Persona, Voice and Tone
Storyboarding
Content Strategy
Meta
"It's Your World" - Meta's Brand Positioning
Brand Positioning
Content Strategy
"People x Product" Films
Conceptualization, Storyboarding, Creative Direction
Copywriting
WhatsApp Brand Voice
Content Strategy
Voice and Tone
Content Standards
"Good Ideas Deserve To Be Found"
Content Strategy
Prototyping
Conceptualization
Facebook's 20th Birthday
Rapid Brainstorming
Prototyping
Content Strategy
Meta
The Analog Archive
Conceptualization
Creative Direction
Content Strategy
